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What
is an Enhanced Press Release?
Through a special arrangement with Yahoo!, PrimeZone can deliver
photos or other graphics to Yahoo! for inclusion with your news
release on the Yahoo! Finance Website. With this service, your
photos or graphics will be permanently attached to your news
release and displayed in the body of the news release text. When
visitors to the Yahoo! Website read your news release, they will
see the photo or graphic integrated with the text.
What is included in an Enhanced Press Release?
The basic Enhanced Press Release ("ePR") includes a
photo or graphic, and up to three lines of text. The three
lines of text can include links to other Webpages, and are
typically used to guide the reader to your Website for further
information.
In addition, you can include a small company logo, which will
appear just above the photo or graphic. Also, if your photo
is fairly large, a smaller version of the photo can be included in
the news release, with the larger version accessible by clicking
on the small photo. We call this option a Thumbnail-HiRes
pair.
Are there any limits to the size of the photo or graphic?
The size of the photo or graphic cannot be larger than 300 x 250
(300 pixels wide by 250 pixels high). The file size cannot
be larger than 15K bytes. The accepted file types are GIF,
JPEG and PNG. If you provide photos or graphics that are
larger than these limits, our Multimedia Team will resize and/or
crop your image to fit the guidelines. We will always send
you a confirmation email displaying the photo or graphic, so you
can review the image after it has been resized.
What if my graphic is too large?
If your graphic is larger than 300 x 250, or the file size is
larger than 15K bytes, just send us the file anyway. Our
Multimedia Team will resize the graphic to fit within the limits
indicated above. In fact, the best type of file to send us
is a large, high-resolution photo. We can then create both
small photos and a high-resolution photo (if desired) from the
same source file.
If the width and height of your photo is within the specified
limits, but the file size is too large (i.e., more than 15K) we
can make a smaller file with the same dimensions. We will
always send you a confirmation email displaying the photo or
graphic, so you can review the image after it has been resized.
Can the graphic include an animation?
Yes. You can develop a Flash Movie that can be used in place of a
photo or graphic. This option can give your news release
more attention through the use of animation. The constraints
are as follows: maximum duration of 10 seconds, looping is
allowed, file size is limited to 30K bytes, maximum size of 300 x
250 (same size limits as a photo or graphic).
What can be included in the three lines of text?
The three lines of text that appear beneath the photo or graphic
are used for two purposes: as a caption and to provide links to
your Website. The caption is optional, but when it is used,
the text representing the caption will appear centered,
immediately beneath the photo or graphic. The second and
third lines of text will then appear as bullets under the
caption. If a caption is not used, then up to three lines of
text will be displayed as bullets. The following options are
available:
- No
caption or bullets
- A
caption, plus one or two bullets
- One,
to three bullets
The
caption cannot include a hypertext link, but any or all of the
lines displayed as bullets can include one hypertext link. When
you send us instructions, please tell us what word or words should
be used as the hypertext link (i.e., with words should be
"clickable").
Will photos or graphics used in a Yahoo! ePR also be posted on
NewsLink?
Yes, if your news release includes a Yahoo! ePR photo or graphic,
that same photo or graphic will automatically be added to the news
release displayed on your Website via PrimeZone's NewsLink
service.
What is the setup "lead" time?
You should try to send us the photos and/or graphic 24 to 48 hours
before you plan to issue your news release. In many cases,
we can get everything set up in a few hours, but it is best to
give us at least 24 hours' notice so everything goes
smoothly.
What is the price?
This service is provided free of charge when you purchase the
PrimeZone USA distribution circuit for the news release which is
$395 for the first 500 words plus overage rate of $125 per 100
words.
If you purchase any other circuit, you can add an ePR
for just $200.
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About PrimeZone
Media Network and IC Ads Agency
Founded in 1998, PrimeZone
Media Network is the first press relation wire service to be
launched in more than 40 years. Offering innovative and
cost-effective solutions for today's communications professionals,
PrimeZone delivers full-text press releases to more than 4,000
media points including newspapers, some 1,600 online services and databases, and key
investment centers across the globe.
IC Ads is proud to be a
PrimeZone Agent. All orders for Media Placement can be
handled by us directly. We even can write your Press Release
for you since we have experience dealing with both Publicly and
Privately held companies. Visit IRConnect
and Power
your Website with a turn-key Investor Relations Solution. We became a PrimeZone Agent in January, 2002.
Guide
to Writing a Press Release
- for those new to Press Releases
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